Audience & competitor research that uncovers opportunities to inform your digital strategy across Paid, Earned, Shared, and Owned channels.
Our Research Informs Digital Strategy in 4 Key Areas
Omni-Channel
- Activation Breakdown™: Deconstruct one top-performing omni-channel activation from one brand across all relevant channels, creating a replicable blueprint for what drove it to be a success.
Paid
- Advertising Channel Scan™: Benchmark your competitors' ad spend and performance across platforms, see what's performing best, and help inform your own media strategy.
- Ad Funnel Breakdown™: Break down one brand's digital advertising funnel from top to bottom. All campaigns, objectives, creatives, and landing pages.
- Ad Campaign Comparison™: Compare three brands' approaches to paid media campaigns. How much they spend and where; top creatives, copy, landing pages, offers; and performance.
- Audience Targeting Profile™: Understand your audience's behaviour across the digital landscape and leverage that insight for targeted, efficient media buys. (Page Under Construction)
Earned
- Partnership Channel Scan™: Benchmark your competitors’ partnership marketing efforts and performance across platforms, see what’s performing best, and help inform your own partnership strategy. (Page Under Construction)
- Partner Content Opportunity Analysis™: Identify opportunities to create partnered content that truly resonates: Based on what your audience is already watching, following, and paying attention to from their favorite creators. (Page Under Construction)
- Influence Identifier™: Identify the creators, podcasts, press & media that are most influential with your audience online to drive more impactful partnerships.
- Ambassador Accelerator™: Customized content & social insights for your brand’s top ambassadors — Guide them to make a greater digital impact.
Shared
- Social Channel Scan™: Benchmark your competitors’ social media efforts and performance across platforms, see what’s performing best, and help inform your own social strategy. (Page Under Construction)
- Social Whitespace Map™: Identify the most effective, least saturated social platforms to reach your audience.
- Social Content Opportunity Analysis™: Identify opportunities to create content that truly resonates: Based on what your audience is already watching, following, and paying attention to from their favorite brands and creators.
- Search & Reddit Content Ideation™: Identify hidden content opportunities for your audience, based on their reddit and google search behaviour. (Page Under Construction)
- Social Audience Profile™: Understand your audience's behaviour across the social media landscape and leverage that insight for more targeted, effective content creation and social activations. (Page Under Construction)
Owned
- Traffic Channel Scan™: Benchmark your competitors’ web traffic over time, see which traffic channels & activations are performing best, and help inform your own traffic strategy. (Page Under Construction)
- Web Content Opportunity Analysis™: Identify opportunities to create website content that truly resonates: Based on SERP ranking opportunities, your competitors’ best-performing pages, and the questions your audience is searching for. (Page Under Construction)
- Email Channel Scan™: Benchmark your competitors’ email marketing efforts and performance, see what’s performing best, and help inform your own email strategy.(Page Under Construction)
- Email Campaign Comparison™: Compare three brands' approaches to email campaigns. Send cadence, volume, and timing; top email creatives and copy, top landing pages, offers, and overall performance. (Page Under Construction)
How to Get Research
Use our Custom Research Form or send an email to your CSM with a short summary of the request—whatever works best with your natural workflow.