Digital Whitespace Map™

Identify social whitespace opportunities to reach your target audience across platforms.

Methodology:

Digital Whitespace Map | KB

Examples of questions answered by this methodology:

  • What are Mountain Bikers’ most used social channels?
  • What social channels are Millennials using most to consume content?
  • Which channels are oversaturated or declining in target audience attention?
  • Any major platform shifts in the past year? What’s on the rise? What’s declining?

Examples:

Customizable elements:

  • Audience (i.e. eSports, Financial Services, Apparel etc.)
  • Competitors (i.e. "I want to see where X, Y, & Z brands are focusing their efforts".)

Custom Credit Cost

  • 2 Credits per audience. Covers all relevant social platforms. 

This methodology pairs well with:

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