Digital Whitespace Map™
Identify social whitespace opportunities to reach your target audience across platforms.
Methodology:
Examples of questions answered by this methodology:
- What are Mountain Bikers’ most used social channels?
- What social channels are Millennials using most to consume content?
- Which channels are oversaturated or declining in target audience attention?
- Any major platform shifts in the past year? What’s on the rise? What’s declining?
Examples:
Customizable elements:
- Audience (i.e. eSports, Financial Services, Apparel etc.)
- Competitors (i.e. "I want to see where X, Y, & Z brands are focusing their efforts".)
Custom Credit Cost
- 2 Credits per audience. Covers all relevant social platforms.
This methodology pairs well with:
