Content Opportunity Analysis™

Identify content your target audience will love that isn’t already oversaturated.

Methodology:

Content Opportunity Quadrants | KB

Examples of questions answered by this methodology:

  • What are the content opportunities to reach American Gen X running enthusiasts?
  • What personal finance content is really resonating on TikTok and YouTube?
  • What content and formats & editorial tactics are working well on Facebook? 
  • What are the most-watched eSport live streams on Twitch?
  • What fitness content on Instagram is already totally oversaturated?

Examples:

Customizable elements:

  • Platform (i.e. TikTok, YouTube, Instagram, Facebook, Twitter)
  • Audience Content Focus (i.e. Financial Services content, Mountain Bike content, etc.)

Custom Credit Cost

  • 1 Credit per audience & social platform

This methodology pairs well with:

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